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Social media has become a platform that is easily accessible to anyone. Social networking is essential for branding particularly for small businesses because it is a relatively inexpensive marketing platform.
There are some networks that are more suitable to some types of business; however, an appropriate use of social networking sites requires adapting the message to the specific site and audience. Before developing a strategy for a specific channel, it is advisable to analyze and understand the behavior of your target audience in order to find the best ways to engage them.
Implement a social media strategy
Guest Post by: Sandra Melo is a Journalist & Writer for the business news magazine London Loves Business www.londonlovesbusiness.com