Are you looking for ways to increase your earned media? Do you want simple and effective social media tools to simplify your job? In this article you’ll discover tools that help you to become more efficient and effective with social media.

Disclosure: This post contains affiliate links. If you decide to purchase one of their products, I’ll receive a small commish at no cost to you… mama’s got to pay the bills so thanks for your support.

Unlock to Share Content

Unlock is one of the best social marketing tools of all time. It’s a WordPress plugin that “unlocks” additional pages/content when readers share your page to their social media sites.

Well, today every site has a Like button on it. But if a user shares your page, you need to encourage him/her by offering some incentives.

For instance, consider you have 400 users land on a page where they have access to royalty-free music, they could incorporate in their videos. If they share your post, you could give them incentives of another five extra songs. Out of those 400 users, 300 of them are likely to make use of those five extra music tracks. Its 75%, great number!

ConvertKit

It’s never to late to start growing an email list of people who love what you are about. Whether that’s an influencer, blogger, or selling a service… ConvertKit (affiliate) can help you start collecting emails today with their Landing Pages.

Commun.it

While maintaining relationships is essential for increasing earned media, marketers today cannot ignore building relationships to maximize its potential. Maintaining relationships on Twitter is not an easy task. That is where you will need Commun.it tool. Commun.it is a wonderful Twitter relationship management tool.

This is a free service tool which monitors your most valuable followers and interactions, displaying data on an action-driven dashboard. This helps you to get to know which users are influential and whom you need to thank and also, whom you need to keep in touch with, all of which can be done easily within the tool.

Another great advantage of this tool is; you can easily identify your most active followers.

Social Squares

5,000 + stock images at your fingertips to use on your website, Instagram, Pinterest, Facebook, newsletters…everywhere you need images. This is what makes Social Squares (affiliate) a top tool for social media. Beautiful ready to use images to match your brand. Social Squares adds new images often that way you are not using ‘overused’ stock photos

Tailwind

Tailwind (affiliate) is the most popular new Pinterest analytics tool. It functions the same way as Buffer and Hootsuite. This tool lets you pre-schedule pins and view feedback data such as click-through rates and number of repins. Its clean and simplified design makes it easy to create social campaigns on Tailwind. This tool works great for Pinterest analytics but still you can use it on Instagram and Facebook too and reap the benefits. This analysis helps you in more effective scheduling and more engaging content.

Buffer

Just like how the wand is to Harry Potter, the same way, Buffer is to social media marketers. It’s one of the best useful earned media tools. As you are already aware of the fact, you need to keep posting things to reap the benefits of social media sites like Facebook, Twitter and LinkedIn. Buffer helps you schedule your tweets and posts in advance and create a reliable social media presence on your accounts. Buffer also provides you with analytics that will let you know if your tweets were effective.

Canva Pro

Create professional, beautiful designs with premium tools using Canva Pro (affiliate). You can create a brand kit in Canva Pro with your specific fonts and colors to keep all your designs consistent. You will also have unlimited access to their premium photos, videos, graphics, audio tracks and more.

Pop-ups

Pop-ups were previously hated by many marketers because of their immoral looks. Also they were so annoying for readers each time they made their way onto the site.

But if you carefully consider the matter, some of the leading websites like Social Media Examiner, Content Marketing Institute, etc have achieved success by using pop-ups.

You need to use them wisely. Design pop-ups in such a way that once a user closes it down, it should not again interfere with their screen maybe for a week, month or forever. Make pop-ups look much more inspiring than in the past. You can add great visuals to it so that they can fade in and fade out depending on how long the user has been on your site. By using pop-ups, you will definitely notice a huge increase of your earned media.

About The Author: Alyssa is a writer/blogger. She loves writing travelling and reading books. She contributes in Xzilon

Like this post? Check out these other post:

• Top 9 Tools For A Successful Blogging Business
• Tips for Working Moms to Simplify Their Lives
• Instagram Watercolor Post Templates