It is important to have good website traffic. Website traffic plays an important role in increasing your sales and getting potential customers. Website traffic also helps websites to get ranked higher in search results. Here are some effective tips to boost website traffic.

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Use SEO Strategies

You have to create an SEO-friendly website. It means while creating your website, make sure that you are using latest SEO statistics. Also consider Google’s panda and penguin updates to create a website that is scanned by search engines easily. You can also use various SEO tools like keyword density analyzer, rank estimator, keyword suggestion tool that help you in creating a beautiful website. A tool I like to use is called Yoast SEO. 

Have Genuine Content

Content is always referred as the heart of the website. Hence it is important for every website to have unique and genuine content. It cannot be copied and must be represented in a proper way. It is not all about quality but also quantity. Make best use of keywords that are assigned to you.

Quick Loading-Time

Another way to boost website traffic is to create a website that can be loaded instantly. If user finds delay in loading the webpage, he simply switches to another website that could be one of your competitors. Use a tool like Google PageSpeed or GTmetrix to see how fast your load time is. I also like to use a tool called Hummingbird by WPMUDEV to help speed up my site.

Proper Navigation

Each webpage on your website should provide a link that returns to your home page. You have to provide proper navigation for your website. User may get irritated if they are not able to find where they have landed. Here is a video tutorial on how to setup a WordPress Menu Bar.

Advertising

You can also promote your business through traditional ways of advertising like PPC, PPD etc. You have to pay an initial amount to get registered on those websites. In this way you can boost website traffic.

More Quality Links

Search engine suggests to have more backlinks. Basically it is a link that redirects to your website whenever a user clicks on it. While linking, link to websites with high page rank. In this way you can have high quality links. Even though you have more links, it will be of no use if they do not have high quality.

SMO

Social media optimization is important for any website to build maximum traffic to your website. By promoting your business on those sites you can advertise your products and services across the globe. You can instantly increase the number of customers. Instagram and Facebook have affordable advertisement options.

Make It Simple And Effective

Most people do not show interest in reading plain text. You can make your website attractive by including topic related images and videos. Avoid including excess images. You can also include some podcasts to make your website even more attractive.

Guest Posting

Guest posting is an effective way to drag more traffic to your website. Through this you can post your blogs on some popular websites with high page traffic to divert traffic to your site.

You can follow all these tips to help boost website traffic.