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A Logo is a way of representing your brand and for a brand building campaign it is definitely the first pillar. It reminds your customers about the company or the product, and acts as a point of recognition. Also conveys of message to the public from the organization. Using a Logo can make your customers remember your brand. For that, it has to have certain qualities and is not just a beautiful picture. Every company or brand today is looking for a brand identity.
A Logo Designs most vital qualities should be unique, attractive and effective. A Logo is the identity of your brand or business, it should necessarily be unique. Not only should it have some catchy and striking element that will make people pay attention to it, but also it should contain some new smart idea that will generate some curiosity. It should also be able to communicate and deliver the message effectively as much as possible as the designer intended.
There can be various consequences if a Logo Design is bad and cannot perform the tasks it is supposed to do. For the businesses that are financially established and running strong, the damages can be undone. For this, a good amount needs to be spent for the purpose of redesigning a logo and re-branding. But the situation is much worse for startups and a bad logo design can lead to some serious consequences.
With a bad Logo Design there is a great chance of Brand or Image Distortion; the image of your business or brand can get distorted by misrepresented. People will not be able to understand the message you wanted to convey and use their own assumptions. Your brand in their mind will get distorted and unfortunately there is little you can do to fix it.
The worst problem that can be caused with a bad logo design is when it communicates an incorrect message; something evil or negative and causes a negative impact. There is even possibility of promoting racism or hatred. Not only does your brand image get disliked but there can be a feeling of hatred in their minds about your business.
When you do not understand that you have a bad logo design which is practically not working for you at all. All of your promotional efforts can go in vain and until you can identify that actual cause, the damage will continue to grow. It is a fact that many businesses and organizations get cold response due to bad logo.
When you are building a new organization and you have a certain budget limit for the purpose of marketing or branding. Redesigning a logo will not only be an unwanted experience but it will also increase your budget for promotional matters.
After having a bad experience with a bad logo design, you might think of dumping the cheap logo designer and hiring someone with a proven track record. Naturally this would cost you more.
When you go for Logo Redesigning, there are a lot of expenditures you need to bear apart from the cost of the designer fee. A heavy cost is incurred as you use your logo on promotional materials such as business cards, banners, brochures, posters, and more.
To avoid these unwanted troubles you need to be careful from the beginning as a start-up. The first thing would be making smart choices and getting enough information by researching business logos, branding and designing. An intelligent Logo can be a great base for building and boosting the brand image.
Rosette is a specialist Logo Designer who has been working in this field for the past 15 years now. She likes to impart her thoughts with her readers pertaining to Logo Design. In this article she is sharing some valuable information with us on the worst six serious consequences of a Bad Logo Design.
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