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Many Facebook users will use their personal account in order to promote their business. Although this isn’t necessarily a bad way to promote your business, it could be viewed as unprofessional. You should treat your business as a completely separate entity in all regards including social media sites. Even if you are self-employed, your business needs to be an individual, separate from yourself. Why is differentiating the two accounts so important to your business sustainability?
When you promote your business on your own profile, clients and customers can see your personal timeline. Any open comments you’ve made on family and friend comments or posts are open for all to see. Are you sure you want your clients and customers to associate your business with your personal lifestyle? A business profile page is completely different. This timeline is designed to perform more as a display for promotional content to keep those who have “liked” your business apprised of new developments.
As opposed to your personal Facebook account, a business page supports open contact information such as phone numbers, addresses, and websites. You wouldn’t want to put this information on your personal profile for it may give people the wrong impression and could invite unwanted guests. Your business profile can also display hours of operation and parking availability.
Using your Facebook profile, you can begin promoting ads. These ads can be targeted to your specific area and shown to others in the same locale. This advertisement campaign can be very detailed and effective as you can adjust many of its aspects. Generally, you don’t have to spend a great deal of money in order to promote specific information to your target audience.
Some of us can spend a great deal of time commenting on status posts and more. Getting the information to your clients or customers to follow could be quite difficult if you spend a great deal of time on your personal profile leaving one comment or post after another. You want your clients to be able to find your information at a glance, and limiting the comments posted by your business profile can make it a far easier experience. Promotions, discounts, and other pieces of information are displayed chronologically on your business profile completely void of the comments from unprofessional family members like that crude uncle of yours.
One of the nicest features of creating a business profile is the fact that you can link it to your personal account as an administrator. By clicking the settings button on the top right of your Facebook profile, you can change how you use the social media site. This allows you to quickly switch between personal account and business profile as you work throughout your day, and then back again just as easily. You are also able to assign another Facebook user as an Admin of the page. For businesses other than self-employed freelancers, its common to have several individuals as Admins of the business profile in order to keep content flowing and your visitors informed.
Facebook can be a valuable tool in promoting your business whether you are a self-employed freelancer or head of a multi-billion dollar corporation. The professionalism alone should be reason enough to build your own business Facebook page. Your customers need to know you are serious about your profession. Keep your personal life separate from your career.
Author: Blogging was a natural progression for Allison once she graduated from college, as it allowed her to combine her two passions: writing and children. She has enjoyed furthering her writing career with www.nannyclassifieds.com. She can be in touch through e-mail allisonDOTnannyclassifiedsATgmail rest you know.
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