If you plan to become a Virtual Assistant (VA), one of the most critical ways to build a successful virtual assistant business, from day one,  is to have a website.  Having a website shows potential clients that you are a legitimate business.  It’s a great way to earn the trust of a potential client.

We all know how crucial first impressions are.  A website is your visual storefront, so to speak,  for your online business.  If your website is unprofessional and hard to maneuver, you will lose visitors, which also means you will lose potential clients!

Disclosure: This post contains affiliate links. If you decide to purchase through these links, I’ll receive a small commish at no cost to you. Mama’s got to pay the bills so thanks for your support.

Why Do I Need A Website

Having a professional, user-friendly website will help convert those potential clients into paying clients.  Before I get into the must-haves every virtual assistant needs on their website, I thought I would discuss why using social media platforms to grow your business instead of a website can be disastrous.  I can’t tell you how many virtual assistants I see that market and promote their business on a social media platform and have no website. As a result, there is a chance that you will lose everything you worked hard to build, and here is why.

• You do not own your social media accounts or your followers.
• With all the algorithm changes, there is potential for your social media accounts to be marked as spam or shut down altogether if you violate just one policy.  Using only social media to build your business can make your business vulnerable.  You could lose everything you have spent time building, including your followers.
• Social media should be used as a marketing strategy to drive visitors to your website.
• Most people conduct a Google search when looking for services.  

Think about number four for a moment.  This point is the most crucial reason a website is essential for your virtual assistant business.  Ninety-two percent of users use Google when searching for something specific (Source:  Hubspot).  When a user searches on Google looking for services, Google pulls up the services they think match closely to the query made.  How many of them are social media pages?  Yep, you guessed it, hardly any.  Google shows users a legitimate website based on their search criteria.

Top 6 Must-Haves For Your Virtual Assistant Website

Home Page

Consider your home page your first point of contact with a potential client.  The home page is where you will gain a potential client’s trust and explain in detail how you will help solve their pain points. 

What To Include On Your Home Page

Answer these questions:

1. Who do you serve? (coaches, female entrepreneurs, bloggers, etc.)

2. Who are you, and how can you help?  (Be sure to have a nice headshot of yourself)

3. What sets you apart from your competition?  

You can also check out my Eight Crucial Elements of Your Home Page Design to see if you have everything you need for a successful homepage!

About Page

Sometimes business owners overlook the importance of their about page.  But trust me when I say, do not take this page for granted.  Your About page is a great place to let a potential client see you on a more personal level.  It’s a place to share your story and why you became a VA.  Making a connection is essential.  People want to see you as authentic and trustworthy.

Investment/Services Page

If you do not include a services page on your website, be prepared to lose potential clients.  Even though you do not have to include prices, you still need to take this opportunity to explain your services and how they will benefit your potential client.

How does the client go about hiring you?  Make it easy and convenient for a potential client to contact you.  Add a contact button to every page of your website.   Nobody wants to conduct an extensive search mission on your website to find out how to contact you.

Testimonials

Testimonials show potential clients that you are an expert in your niche. People are more apt to hire you if they can see the amazing results you have produced for other clients. If you are just starting, ask colleagues that you have worked with in the past to write a testimonial or a friend you have worked for in the past.

Blog

Too many virtual assistants miss a huge opportunity to connect with their clients and potential clients by not having a blog on their website.  I mean, why would you not have a blog?  A blog is a place where you can write about the skills and services that you offer.  It is a great way to showcase your knowledge and expertise in your niche.  You can read more about having a blog on your website in this article, Five Reasons Why A Blog Is Essential.

Resources Page

If you have been a VA for a while, I am sure there are valuable resources that you use to help your business run smoothly.  Why not share these with potential clients?  It’s also the perfect opportunity for you to share your affiliate links.  I have a video, Affiliate Marketing Explained For Bloggers, that will explain all about affiliate marketing. Here is my Resources Page.

Lastly, I thought I would give you a quick rundown of items that will be helpful before beginning the website creation process.  Have these items in place before you start.

Kadence WordPress Themes

Kadence WordPress themes are perfect for virtual assistants who need a professional-looking website without the unnecessary pages and hoop lah!  And, it is super easy to have your website up and running on a weekend.  Yep, you read that right.    My Kadence WordPress themes are easy to customize with absolutely no coding involved. You can’t get any simpler than this!  Our step-by-step tutorials are easy to follow and understand.  And my five-star, top-notch customer service is included! Here are the designs that we offer.

Make An Impact

Stronger Together

Find The Joy

Branding Colors and Fonts

Make sure you have chosen your branding colors and fonts for your websites.  Check out my Color Mood Boards and Font Pairings to help you along the way!

Stock Photos

My WordPress themes come with stock images that you can certainly use.  However, if you would like to use different stock images, I recommend Haute Stock (affiliate link).  They not only have beautifully styled images but video clips as well.

Social Media Templates

Creating social media posts can be time-consuming, as we all know!  My premade templates can help you save time when you sit down to create social media graphics.  I have several color schemes and mega bundles available.  The colors and fonts can be easily customized using the free version of Canva, or you can use them as-is.

In conclusion, creating a website is one of the most time-consuming tasks of starting your Virtual Assistant business.  But in the long run, it will continue to make an impression on potential clients without any extra effort on your part!