If you are a stay-at-home mom who loves fashion and is looking for a way to earn extra money, then starting a Mom Fashion Blog could be just the thing for you! And, it’s easier than you think.

Wouldn’t it be rewarding to be able to pay your mortgage or take that family vacation while doing what you love?

Now don’t get me wrong. It will take time to grow a blog to monetize. But why not give it a try? You’re already at home anyway with the kids. And the best part is, you can work on your blog when you have the time, allowing you more time to focus on the family.

The Advantages of a Mom Fashion Blog

Starting a mom fashion blog has its advantages. Let’s take a look at a few.

As A Creative Outlet

A mom fashion blog provides a creative outlet for expressing your personal style, sharing fashion tips, and showcasing your unique perspective on mom fashion. There are so many moms out there who will appreciate your willingness to share your expertise when it comes to fashion.

Community Building and Networking

While staying at home, moms can often feel isolated. A blog is a great way to connect with other moms who share similar fashion interests and experiences and allows you to foster a sense of community and support.

It also provides opportunities to network with fashion brands, other bloggers, and industry professionals, potentially leading to collaborations and partnerships.

Personal Branding

Build a personal brand and establish yourself as a knowledgeable and influential figure in the mom fashion niche by blogging and sharing your fashion expertise!

Earn Income

Through monetization strategies such as sponsored posts, affiliate marketing, and ad monetization, a mom fashion blog has the potential to generate income. You could even use Instagram and become a mom fashion influencer.

Sharing Knowledge

You can share your fashion knowledge and expertise with other moms, offering valuable tips and recommendations for enhancing their style and confidence.

Documenting Memories

Your blog can serve as a digital diary, documenting your fashion journey and creating a lasting record of your personal style evolution.

Empowerment

By showcasing stylish and practical outfits for moms, you can inspire and empower other mothers to prioritize self-care and fashion while balancing their responsibilities.

Now, let’s take a look at the steps to get you started!

Disclosure: This post contains affiliate links to SiteGround and StitchFix. If you decide to make a purchase from them, I’ll receive a small commish at no cost to you… mama’s got to pay the bills so thanks for your support.

How to Start a Mom Fashion Blog

Define Your Niche

I know you may be asking yourself, what the heck is a niche? According to Indeed, a business niche is a segment of a larger market that has a specific target audience. 

Here are a few questions to answer in order to determine your niche:

1. Who will my target audience include? Will it be millennials, Gen Z, or an older generation?
2. What are you passionate about when it comes to fashion?
3. What information can I provide that will help my target audience?
4. What topics spark my interest in fashion?
5. Are you going to cover casual mom fashion, workwear, budget-friendly styles, or something else?

Create Your Blog Name

Creating a name for your blog is an important part of your blogging journey. Have a brainstorming session and right down keywords that pertain to what your blog will be about. Once you have decided on a name, use Google and social media platforms to search for the name, just to make sure that it is not being used.

Choose a Hosting Provider

Select a hosting provider such as SiteGround to host your blog. I use SiteGround because of its spot-on customer service! Check out How to Start a WordPress Blog for seven simple steps to start with SiteGround.

Blog Design

Your blog design does NOT have to be complicated! Customize the design and layout of your blog to make it visually appealing and user-friendly, making it easy for readers to find relevant content. If you’re new to blogging, then I suggest you check out my Every Morning WordPress theme. It is easy to setup and is specifically made for bloggers. And of course, I will be there for you when you have questions!

Create Quality Content

Develop engaging and informative content related to mom fashion, including outfit ideas, styling tips, product reviews, and personal anecdotes. Be as personable as possible, people connect with a face!

Utilize Social Media

Leverage social media platforms like Instagram, Pinterest, and Facebook to promote your blog and connect with your audience. I recommend starting off with one platform and working on growing that, and then moving on to another. Of course, if you are planning on being an influencer, Instagram is your place!

Network with Other Mom Fashion Bloggers

Engage with other fashion and mom bloggers to build relationships, gain insights, and potentially collaborate. I can’t stress this enough! It is so important to maintain and collaborate with other bloggers in your niche. Check out my Blogging Tips page where my articles will give you helpful blogging advice, from collaborating to valuable resources.

Monetize Your Blog

Explore monetization options such as affiliate marketing, sponsored posts, and advertising to generate income from your blog. Also, a new program from Mediavine Ads called Journey was announced not too long ago. It’s perfect for small blogs and a great way to monetize. Check out Savvy Bee Studio’s post, Journey by Mediavine – A Game Changer For New Bloggers for more information.

Stay Consistent

Regularly update your blog with fresh content and stay engaged with your audience to build a loyal following. For example, you may publish new blog posts on Monday. Having a regular schedule will help your audience know when to receive your fresh new content!

Stay Informed

Keep up with the latest fashion trends and industry news to provide relevant and up-to-date content for your readers.

Starting a mom fashion blog requires dedication, creativity, and a genuine passion for both fashion and motherhood. But trust me, if you put in the hard work, it will be worth it in the long run!

As a busy mom without a lot of time… this is my #1 place to shop (affiliate). Check it out!

Most importantly, go shopping, get creative and have fun!

Like this post? Check out these other post:

• Tips for Working Moms to Simplify Their Lives
• Guide for Stay at Home Moms Working From Home
• 10 Places to Share Your Blog Posts