Having a well-crafted and informative “About Me” page on your website is crucial for establishing a connection with your audience, building trust, and showcasing your brand’s unique personality. 

Your About Me page is also a great way to form strong connections with your readers.  It shows the reader that there is a human behind the brand and that you are not just some random website.

It’s an opportunity to tell your story, highlight your expertise, and provide a glimpse into your values, mission, and vision. Including specific features on your “About Me” page can make it more engaging, memorable, and effective in converting visitors into loyal customers.

What is an About Me Page

An “About Me” page is a section of your website that provides information about the person, brand, or organization behind the site.  You can take a look at my About Me page for reference.

It is important to keep in mind that your About Me page is typically one of the most visited and read pages on your website. Therefore, you must include certain key elements.

Building trust and a connection with your readers can ultimately lead to increased engagement, conversions, and brand loyalty.

Key Elements to Include on Your About Me Page

While everyone’s elements may be a little different, let’s take a more in-depth look at a few important key elements. 

A Clear and Concise Mission Statement

First, be sure you have a clear and concise headline that sums up who you are and what you do.  For example, I state in the first paragraph, last sentence, exactly what I am going to do to help potential customers.

“I’m here to help women independently build beautiful, self-expressive websites that mirror their blog, business, or brand personality.”

Personal Headshot 

Having a photo of yourself on your website, especially on the “About Me” page, is important. It humanizes your brand and helps build trust with your audience. It allows visitors to put a face to the name and it gives them a chance to create a personal connection with you and your business. 

Having a photo of yourself can make your website more visually appealing and engaging. And, that can ultimately lead to increased engagement and conversions.

When a visitor visits my About Me page, the first thing they see is a photo of me along with the above headline about what I can help them accomplish.

Social Proof

Social proof, such as testimonials, awards, or specialized training, establishes your credibility and showcases your achievements.

Why does a business need social proof?  Because it helps to build trust and credibility with potential customers or clients. When people are considering making a purchase or working with a new business, they are often looking for reassurance that they are making the right decision. 

Social proof provides that reassurance by showing that others have already had a positive experience with the business. 

In addition, by showcasing positive reviews, testimonials, and endorsements, a business can demonstrate that it has a strong reputation and that it offers a high-quality product or service. This can be especially important in crowded or competitive markets where customers have many options to choose from.

Fun Facts About You

It’s okay to show your readers a side of your personality!  Sharing fun facts about yourself is a great way to make a real, human connection.  And, it helps paint a picture of who you really are!

Call to Action

When it comes to your About Me page, a clear and compelling call to action is essential. Whether it’s inviting visitors to sign up for your newsletter, follow you on social media, or schedule a consultation, make sure your CTA is specific, actionable, and aligned with your business goals. 

By including a call to action, you can encourage visitors to take the next step and deepen their engagement with your brand.

I have three CTA opportunities on my About Me page. One, a “shop designs” button, and a subscription box where they can sign up for my newsletter.  The last CTA is encouraging them to take the step and begin their journey!

Contact Information

It’s important to make your contact information easy to find and access. Including your email address, phone number, and social media handles in a prominent location on your About Me page can make it easy for visitors to get in touch with you and connect. 

While most websites have a menu tab specifically used for their contact information, you can also consider directing visitors to your contact form as another way to reach out and connect with you on your About Me page.

Remember, the goal is to make your “About Me” page engaging, memorable, and informative Do not be afraid to show off your personality and unique voice.  

However, keep in mind that your About Me page should be brief. Visitors are often looking for quick answers to their questions and don’t want to sift through a lot of information. 

All of my WordPress themes include a professional-looking About Me page.  It can be easily customized, just plug in your information and images.  If you are looking to refresh your current theme, or are in the beginning stages of creating a website or blog, be sure to check them out! 

You can also visit my Etsy shop for branding templates as well as branding kits!