What Is An Email Signature?

We have all seen them.  The blocks of text at the bottom of emails where the sender shares their business information. Have you ever wondered what it is and why it is necessary?  That informative block of text is called an email signature. An email signature helps identify you, your business, and what you represent. It should follow your business’s branding guidelines to create a consistent brand image. It is a great way to help your email marketing strategies. 

An email signature at the bottom of your emails shows that you are professional, and your email will not look spammy.  It will give the receiver a sense of trust when opening your emails and will help build a relationship with your sender.

Most email signatures include professional information about the sender’s business, such as their website address and business phone number.   Your email signature can be considered your secret marketing strategy to create a stronger and more consistent brand presence.  Here is an example.

You can see it has a professional image and contains other vital information.  It’s chic and doesn’t include too much information.

A business email signature should be simple but informative. Too much information can cause your email signature not to load on some users’ devices, especially if it’s a large image or video file.  Remember to keep it simple and add only vital information. 

Why Is An Email Signature Important?

An email signature brands every single email you send.  How cool is that!   It gives the reader a positive vibe and gives you credibility, allowing you to make a long-lasting impression. I can’t tell you how many emails I receive from businesses with no email signature. They look so impersonal and spammy.  Don’t be that person.

What Should You Include

1) Business name and website link

2) Business phone number

3) Business tagline

4) Branding logo, colors

5) A professional headshot and job title

6) Call-to-Action (Example:  A “Call Me” Button)

What You Should Not Include

1) Animated gifs

2) Videos

3) Quotes

4) Custom fonts

5) Too many social media icons

6) Unnecessary information

A Quick Way To Brand Your Email Signature

If you stress over graphic design creation or simply just have no extra time, one of the quickest ways to create an email signature is by using premade templates!  Templates make it easy to create an email signature in just a few clicks of your mouse.

That is why I created templates that are easy to customize.  You can add text, change colors, and move elements around using my Email Signature Canva Template Kit. All of my templates can be edited in the free or pro version of Canva. Canva is super simple to use. If you’re not using Canva, read Why Your Business Should Be Using Canva for design tips and ideas.  

Studio Mommy Email Signature Template

Here at Studio Mommy, I offer several color Email Signature Templates that are easy to customize using the free or pro version of Canva.

Easily change the colors and fonts to match your branding with just a few clicks!  

Then, add it to your email!

How To Add An Email Signature To Google Email

Not sure how to add your email signature?  Follow these easy steps!

1. Open Google email

2. In the top right click settings, then see all settings

3. Scroll down until you see the “signature” section.  And then choose Create New.

4. After you finish, scroll down to the bottom and save your changes.

Here is a quick YouTube video showing you how to add a link to your email signature:

What do you have to lose by including an email signature?  Absolutely nothing!  But, you can gain consistent brand recognition and awareness. Be sure to get your Email Signature Template and create a beautiful and eye-catching email signature today!

Do you have an email signature?  What information do you include or not include?