When you set up a blog, there are numerous details to think about. However, one of the most important is often an afterthought–the WordPress blog theme.

Usually, the theme is one of those options you choose after you get your content set up and pictures added. Then, you have to change it based on how it makes your content look online.

How to Choose a WordPress Blog Theme

One great example to consider is the responsive type of themes as they give you so many more mobile options. Mobile options allow your blog to be seen by anyone with a mobile device and let you expand your readership easily.

Easy Navigation for Site Visitors

As you look over this type and other theme choices, look at how the color selections are offered and how you can customize the pages. Why is this important?

Your readers and site visitors should be able to navigate through the page easily or they might decide to simply shop somewhere else. If they have a hard time finding the information they need, they certainly have plenty of other choices to use.

Ideally, your theme should be simple and clean, with a hint of style that matches your business. This lets you share a bit of your personal style as well as the valuable services and products you’re offering.

Threaded Comments & Easier Communication

Another area of concern should be how easy it is to interact with your site visitors. Threaded comments are really nice for this because you can reply to specific comments easily.

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If you use the regular type of comments, it’s harder to reply to certain readers in the order they posted comments. This is why the modern themes have used a threaded approach to correct this issue.

Easy Sales & Higher Profits

Your profits will increase over time if it’s convenient for customers to buy what they want and pay with their preferred method. Mobile payment options are nice too if they are shopping from their smartphones or tablets.

As long as they can easily see the payment choices and confirm that everything has gone through correctly, they will feel more comfortable conducting business like this. However, if your theme doesn’t support this kind of service, it will decrease your future profit potential before they even arrive.

Change is Good & Fresh

Changing with the seasons will keep your blog fresh and up-to-date. This is why you want to choose a theme that has a few layout options, easily chosen with the click of a mouse.

Most of the modern themes come with six or seven layouts that you can use at any time and will keep your pages fresh and new. Your frequent site visitors will enjoy looking forward to something different and will return to see what new products and items you have for sale.

Site Appearance & Attractiveness

Of course, if you’re turning site visitors away unintentionally by not having an attractive site, then you’re losing the war right away. It’s important to take a look at how the colors, pictures and posts are all working together.

The aesthetic appearance is one of the main reason people choose to stay past the first six seconds. Take some time to make sure this is attractive on a general basis so you’re not losing those general web surfers.

Headlines are Important

How does your theme handle blog post titles? Some of them offer highlighting and premier placement while others put them right in line with the content.

If you’re planning on using headlines as your main point of traffic draw, then you need to make sure they are front and center. Look through your theme options to see which layout gives you the best headline placement before you make a final choice.

In short, your theme does determine the success of your blog in part. Content follows, but you must first give them a fresh, attractive reason to stop and read.

If you have any thoughts and ideas on how to make your theme more productive, please share them below. I’d love to hear from you!

About the author:

Dragan Palla is a Croatian blogger and founder of DomainsFlow where he shares his passion about writing and building an effective internet presence. WordPress Lover. Genesis theme developer. Get more from Dragan on Facebook.

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