Branding your blog or business is an essential first step when it comes to business creation.  Choosing a branding color palette for your blog is vital for its success. Branding represents your company’s identity online and makes it easily recognizable.  Here are a few examples of companies whose branding we recognize: Target and Amazon.

Branding is important for your business because it is your online voice.  It is the way you communicate online.  Your blog or website needs to be visually appealing to attract an audience. Let’s discuss how to choose a branding color palette for your blog.

What Is A Color Palette?

A color palette is essential in branding your blog or website.  A color palette is a range of colors that a business uses as its online identity.  For example, I use four colors for my website StudioMommy.com.  My main color is a blush, where my coordinating colors are a light gray and a dark gray.  My logo is black for simplicity and crispness.

An easy way to create a color palette for your business is by creating a mood board.  A mood board is a collage of various photos and shapes that show your favorite color schemes.  A mood board makes them easy to visualize.  Here is an example of a mood board I created:

You can also see other mood boards and color palettes HERE. 

How To Create A Mood Board

Mood boards can be created using software such as Canva, or you can create your own.  Canva is great because they already have templates ready to use.  They also have different example color palettes.  Scroll through the internet or Pinterest and find 20-30 pictures with colors that inspire you and save them to a file.  This will make it easy for you to choose your favorite colors that coordinate and create your mood board.

Here is an example color palette in Canva.  You can easily customize the premade palette with your photos.  They also have many designs to choose from.

Color Choices For Branding

Before creating your brand color palette, you will also need to do a little research and figure out who your ideal audience is.  This can help you decide what colors will attract them to your blog or website.  Suppose your target audience, for example, is stay-at-home mothers who are raising small children. In that case, your color scheme might include bright, bold colors like pinks, blues, and yellows.

If your audience is an older group, then subdued simple colors, like black and white, might be a good choice.

How Do You Want Your Audience To Feel?

Another question to ask yourself is how you want your audience to feel when they visit your website or blog.   Colors can represent a different, unique mood. 

For instance, beige could signify calm and simpleness.  Whereas dark blue can convey power and seriousness.  Keep these in mind when choosing your color palette.

A consistent color scheme will keep things consistent and help you create content more quickly.  From your blog or website to your social media platforms, a color scheme will save you time creating social media posts, pins, and even blog posts. 

Ready to start your very own website?  I can help you with branding your business.  Beautiful WordPress designs that are easily customizable so that you can change colors to match your brand, which you can see HERE. 

I have also put together several feminine font pairings if you have no clue where to start with your site’s fonts.  You can see those HERE.  Or you can purchase your own fonts over on Creative Market (affiliate link).  They have tons of beautiful fonts to choose from.

Disclosure: This post contains an affiliate link to Creative Market. If you decide to purchase one of their products, I’ll receive a small commish at no cost to you… mama’s got to pay the bills so thanks for your support.

I hope this information will help give you the determination to start your very own blog!  And I will be here to assist you every step of the way.