What is a Blog?

A blog is a website typically updated and run by one individual (Source:  Dictionary.com).  A blog can contain personal reflections, how-to videos, and express opinions, and a blog can be about any niche or topic.  Let’s look at five reasons why a blog is essential for your small business.

Today many business owners have a misconception that a blog is only for writing purposes or their business needs to be popular before starting a blog. That, my friend, is simply not true.  Blogging can be a significant part of a business’s marketing strategy.

Create and Build Customer Connections

It is vital as a business owner to create and build your customer base and relationships.    A blog allows you to develop customer relationships and build a community around your brand, products, and services. As a small business owner, building a community around your brand will make an impact and a connection with potential customers.  When a company builds a community around its brand, it encourages that community to spread the word.

Keep Customers Updated

A blog is a great way to keep current customers updated with new products or services that you offer.  Updating your customers can build trustworthy relationships that last a lifetime.  A blog is a perfect way to publish those updates and keep your customers informed.  It makes it easy for customers to find information and connect with the business.

Improve Website Internal Linking

What the heck is internal linking April?  Internal linking is an integral part of your SEO (Search Engine Optimization).  In this post, I will not get into specifics about SEO. You can read “SEO How to Rank and Rock” to obtain more information.  An internal link is a hyperlink that links back to something else on your website.  Blog posts make it easy for you to create those essential internal links. 

Build Email List

Most websites with a blog also have a way visitors can subscribe to an email list.  Blog posts are also a great way to show your expertise and showcase your services/products and how to use them.  Blog posts can be shared via social media, Pinterest, YouTube, and other sites that allow you to share blog posts.  My “Places to Share Blog Posts” gives you a list, so check that out.

Drive Traffic to Website

That’s what we want as business owners. A blog is a great source to drive traffic to your website. The more you update and share content on your website, the more search engines will award you.  A blog can help improve your visibility.

A blog is an excellent tool for creating a steady traffic flow to your website. It can grow your audience and establish your brand. If you do not have a blog on your website, it’s a good idea to start one today. It will help improve your SEO strategy. I hope I have answered why a blog is essential for your small business.

Do you have a blog currently on your website?  Why or why not?  If you do, tell us why a blog is essential for your small business and how you use it. Share your thoughts with us in the comments! 

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