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Websites and blogs are a great way to get your art out there and introduce your creativity to the world. Most blog platforms are simple to create and a cinch to post to and update. How exactly do you create an artist blog, though? Also, how do you make sure your readers keep coming back on a regular basis?
Today, blogs aren’t just online journals, as they were when they first appeared on the Internet. Modern day bloggers now use these platforms as a way to update readers about their business, show their creative pursuits, post photos and ask for feedback. Blogs are a cheap, easy way to reach a ton of people every day. Blogging is quickly becoming a must-have Internet marketing tool for professionals across every industry.
Search engines don’t turn up photos but instead turn up results based on words. If you post images of your work to a website, you’re missing out on Internet users who search via text. On a blog, you can post images as well as text. This means you’ll drive people to your blog by the wording and then get them to see your work.
The world of blogging is a tight knit community. As soon as you start your own blog, you’ll be instantly connected to other bloggers who use the same provider. You’ll be able to see other blogs, comment on them and drive fellow bloggers to your own site. This is beneficial beyond increasing traffic to your blog. You’ll notice that you begin to grow as an artist as you talk to other creative minds and get new ideas.
There are plenty of potential customers who may shy away from your work simply because they don’t understand it. Most artists will tell you that art is relative and its meaning may change depending on who you talk to. However, if you can explain your own vision and purpose for each piece of your artwork, you may have an easier time connecting with clients. Customers are likely to purchase something if they can understand it and relate to it.
Fans of yours will be able to keep track of your progress as an artist and your career if you regularly update your blog. Also, it’s easier to finish a job if you’ve already committed to it via your blog. For example, if your readers are awaiting a painting to be completed, you’re apt to finish it if only because you know others are relying on you.
One of the best things about blogging is that it removes you from the business aspect of your art and makes you more personable to blog readers and potential customers. People like to relate to other people and hey don’t want to feel like they’re being talked to, but instead talked with. Blogs can showcase both your personality and your work in an approachable, comforting manner. The more personal relationships you build, the better your business will do.
Will is a regular blogger, this blog post was composed for Absolute product, Absolute sell art gallery supplies and museum supplies such as picture hanging systems, art display systems, art barriers and gallery products.
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