Instagram is the second most popular social media platform (Facebook being the first) with over an 84% engagement rate (Instagram).  Instagram has over 1 billion users monthly, yep, you read that correctly 1 BILLION.  With these stats, it is well worth your while to invest in your Instagram account and make it part of your marketing strategy. Today I am sharing tips on how to increase your engagement and get more Instagram views for your blog.

You know, take out what didn’t work, tweak what worked a little and keep what worked the best.

Another item on the to-do list is to analyze which social media platform needs more love and attention. If Instagram is on your list of social platforms that need improvement, I’ve got some tips that will give your posts a boost.

How To Get More Views On Your Instagram Posts

We all dream of being an #instasuccess. To get tons of likes and comments on our posts, maybe even a #repost or two. That would be awesome, right?

If you want to maximize Instagram for your business, here are four ways to give your posts a boost and become an Instagram rock star!

1. Hashtags

There is power in the hashtag. Did you know that a post with at least one hashtag averages 12% more engagement than a post without one?

Hashtags can catapult your business but there is also a caveat to it. If you’re not using the right hashtags or too many of them, they become pointless.

So how do you know which hashtags to use?

Hubspot put a list of the top trending hashtags on Instagram read The Ultimate Guide to Instagram hashtags for 2021.

They also show you how to use Instagram for your business by:

• Keeping your hashtags organized
• Figuring out your magic number
• Researching what other peeps are hashtagging
• Testing out related hashtags
• Narrowing your hashtags
• Creating a brand campaign hashtag for your business.

Another way to find out which hashtags are trending on Instagram (or any social media platform) right now is with tools like RiteTag and Hashtagify. Both tools are free to use but a paid plan will give you in-depth reporting and analysis on the possible reach each hashtag will gain.

Conduct research and keep track of which hashtags work for your account and which do not.  More is not always better when it comes to using hashtags.  Take a look at others in your niche and see which hashtags work best for them.

2. Post Current And Relevant Content

Social Media Today gave us 21 Instagram Facts. One fact was that Instagram is the king of engagement. Adding stories and carousel posts helps your account receive more engagement and get in front of more potential customers.  Sharing posts to your stories are more than likely to get in front of more eyes than normal posts.  Reels are very popular and are a great way to gain followers and views.  These will keep users on the platform longer, and that is what Instagram is trying to accomplish.

On top of traditional calendar holidays like Thanksgiving and Christmas, pop culture holidays like Star Wars Day are much more fun and can potentially get more shares.

3. Use the Right Images

Using the right image for your posts is vital if you want to go viral. See what I did there, lol!?

Another tip shared by Social Media Today is to use the right image for your posts. Statistics show visuals matter – I mean like a lot!

Instagram, after all, is a visual platform. Using compelling and clear images is a must to gain faithful viewers.  Your images should make users stop while scrolling to take a look.  Buzzsumo has shown that adding visuals to your social media posts spikes engagement. There are graphic packages you can use to create beautiful Instagram graphics.  I use Canva because it has premade Instagram templates to use that make the creation process simple.

If you’re looking for gorgeous stock images, check out the places I look to for gorgeous styled stock images. However, keep in mind, followers prefer to see more personable images, images of you and your everyday life. People love to connect with the person behind the business.

And for royalty-free images check out Pexels and Pixabay.

4. Post At The Right Time

All the work you put in to create an effective social media post won’t mean a thing if your audience isn’t going to see it.

Posting when your audience is the most active on Instagram is crucial. Dig deep into your insights and take notes on which posts preform better than others.  Look at your reach and impressions. Keep track of which times of the day your posts receives the most engagement.

Posting when your audience is most active on Instagram is crucial. You can check your insights but there are tools that can make it a lot easier.

Tailwind has an automated content scheduling feature that ensures your posts go out at just the right time for your audience to see.

Wrapping It Up

If you follow the tips I shared to get more views on your Instagram posts, you should start to see steady growth.  Of course, it will not happen overnight, it takes time and patience. And it’s not too late to use these tips right now to give your posts an extra boost before the end of the year.

So, what do you do to get more views on your Instagram posts? Tell us what’s worked for you in the comments.

Before you go, please share this blog post on social media to help other bloggers who may be struggling with their Instagram posts.

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